Recent campaign: vertical video shorts – YouTube/Instagram/Facebook – simultaneous post || February 2023

Source Vibrations has a video-music series based on the therapeutic use of color. Recently YouTube announced a new monetization program for their shorts program that was to start on February 1st 2023. I thought it would be an interesting opportunity to promote the SV color series for that new program.

The colors and tones are fun and easy to digest and enjoy by the audience. They are relaxing and pleasant to look at, and possibly a nice break in-between the other type of content that is usually circulating on the shorts feed.

The fact that it was simultaneously released on 3 different platforms gave us an opportunity to see which platform responded the best, and was also a nice boost of content that was easy to produce and upload for our different audiences.

These videos are easily sharable and fun bite-sized media pieces!